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Setting Goals for your Social Media Program

By: Lt. Tony Leonard, Georgia Tech Police Department Summary: Most law enforcement agencies are now using social media, but many haven’t clearly defined their goals for what they want to accomplish with social media. In this article, Lt. Tony Leonard offers some tips, tactics and techniques. Most of us wouldn’t think of taking to the road […]

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Setting Goals for your Social Media Program

By: Lt. Tony Leonard, Georgia Tech Police Department Summary: Most law enforcement agencies are now using social media, but many haven’t clearly defined their goals for what they want to accomplish with social media. In this article, Lt. Tony Leonard offers some tips, tactics and techniques. Most of us wouldn’t think of taking to the road […]

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Google+, Kerry Blakeman, SM Tools, SM Use, West Midlands Police, YouTube | Comments Off on Dynamic police units star in #WMPLive – a UK policing first

Dynamic police units star in #WMPLive – a UK policing first

Don’t miss this live event 7:30pm-8:30pm BST, 2:30-3:30 EST, 11:30-12:30 PST. FIVE of West Midlands Police’s most dynamic departments will come together during a live online ‘hangout’ in a UK policing first that promises to give viewers a real-time insight into the work of critical force units. ‘WMP Live’ sees officers from traffic, motorway policing, dogs, firearms and air operations hook-up simultaneously through a live internet streaming event on Tuesday (June 25) from 7:30pm-8:30pm BST, 2:30-3:30 EST, 11:30-12:30 PST. Using smart-phones or tablets they’ll be filmed on duty and use the opportunity to discuss their roles, equipment at their disposal and field questions from people who join the hangout on the force’s YouTube channel (www.youtube.com/westmidlandspolice). Twitter users can post their questions in advance, and during the event, using the hashtag #WMPLive. West Midlands Police Operations Chief Inspector Kerry Blakeman, said: “We’re always keen to explore latest technology that affords new ways of reaching out to people across the West Midlands. This promises to be an exciting insight into the work of units that largely go unseen by the public. “Officers will be filmed whilst on duty so there’s always the potential for viewers to see units being dispatched live to...

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@caringcop, @SgtJackWest, Facebook, Google+, law enforcement, SM Use, social media strategy, Toronto Police, Twitter, YouTube | Comments Off on Decentralized Social Communications: Scary Stuff!

Decentralized Social Communications: Scary Stuff!

Do you keep your social media presence “close to the vest” (e.g. only allowing Public Information Officers the ability to post content) or does your strategy include the ability for all agency officials to reach the community? The latter type of presence involves letting go of control to some extent and this, of course, requires a huge leap of faith from leadership, especially in top-down oriented public safety organizations. However, this type of strategy is currently being done quite successfully. DECENTRALIZED COMMUNICATIONS: IS THIS THE EVOLUTION OF YOUR SOCIAL PRESENCE? In the book “Social Media in the Public Sector Field Guide” Ines Mergel and Bill Greeves suggest that a decentralized approach to social media content production is evidence of an evolved use of social media in organizations. They state that agencies that have been using social media for a while often “make social media the responsibility of everyone” and offer the benefits of this decision: A recent decision at the Department of Defense was to abandon the role of the social media director and instead transfer that position’s responsibilities onto many shoulders in the organization. It is very difficult for a single department or division to speak with the knowledge...

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Facebook, Flickr, law enforcement, police, Russell Webster, SM Tools, SM Use, social media, YouTube | Comments Off on Social media is critical to police IT systems dealing with newsworthy issues

Social media is critical to police IT systems dealing with newsworthy issues

Hold the front page Crime has always been front page news. Always sold newspapers. The advent of TV – remember the real time coverage of OJ Simpson’s arrest – accelerated the speed with which news spread: And social media has ensured that bad news goes global in minutes – as anyone following the Oscar Pistorius case can testify. Let social media bear the weight The always-on, global thirst for bad news can cause problems for police forces who need to appeal for information in high profile cases. A simple post for information on a force website can spread virally within minutes and become global news with the result that the website crashes under the weight of public interest. An example was the murder of Joanna Yeates over the Christmas period in 2010. Even though Avon & Somerset Police rented additional infrastructure, the website crashed at peak times as information was requested about her whereabouts. The force opted to use a set of social media networks to publish important information. YouTube was used as the network to distribute CCTV footage with requests for information. Information about the case was also published on Twitter and Facebook. All these global social media networks...

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Facebook, law enforcement, police, Russell Webster, SM Tools, SM Use, social media, YouTube | Comments Off on Social media is critical to police IT systems dealing with newsworthy issues

Social media is critical to police IT systems dealing with newsworthy issues

Hold the front page Crime has always been front page news. Always sold newspapers. The advent of TV – remember the real time coverage of OJ Simpson’s arrest – accelerated the speed with which news spread: And social media has ensured that bad news goes global in minutes – as anyone following the Oscar Pistorius case can testify. Let social media bear the weight The always-on, global thirst for bad news can cause problems for police forces who need to appeal for information in high profile cases. A simple post for information on a force website can spread virally within minutes and become global news with the result that the website crashes under the weight of public interest. An example was the murder of Joanna Yeates over the Christmas period in 2010. Even though Avon & Somerset Police rented additional infrastructure, the website crashed at peak times as information was requested about her whereabouts. The force opted to use a set of social media networks to publish important information. YouTube was used as the network to distribute CCTV footage with requests for information. Information about the case was also published on Twitter and Facebook. All these global social media networks...

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Collier County Sheriffs Office, SM Tools, SM Use, tampa police, YouTube | Comments Off on Is there something in the water in Florida?

Is there something in the water in Florida?

Or are the cops just cooler there? JK! Just got word from the Collier County Sheriff’s Office (one of my favorite Social Media savvy agencies) about their holiday video. They just released it this week and already have tens of thousands of views....

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Case Studies, Crime Stoppers, Facebook, law enforcement, QR Codes, Scott Mills, SM Use, social media, social media strategy, Twitter, YouTube | Comments Off on A Case Study: Social Media Key To Crime Stoppers Programs’ Success & Community Safety

A Case Study: Social Media Key To Crime Stoppers Programs’ Success & Community Safety

In today’s reality, social media tools and platforms such as Facebook, Twitter, Youtube, Foursquare, Webdoc, QR Codes and Google Plus are important two way communication tools that improves the reach of the Crime Stoppers mission of helping to stop, solve and prevent crimes together. It is important to have access to all the social media platforms that your program is using to reach your communities on your websites in the form of the service provider icons like Twitter, Facebook, Youtube, LinkedIn and Google Plus hyperlinked to your accounts. Many Crime Stoppers programs in Canada and throughout the world have adapted a social media presence that has resulted in some notable success stories. There are still many programs struggling to establish their social media, and a number who simply don’t know how to do it. At the Crime Stoppers International Training Conference in Jamaica in 2011, an online guide for social media set up was provided. This guide is available on the official Canadian Crime Stoppers Association Facebook Page and on the official Crime Stoppers International Facebook page by clicking on the Webdoc app on the top left corner of the pages. Social media terms of use, styles and settings are...

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Case Studies, Crime Stoppers, Facebook, law enforcement, QR Codes, Scott Mills, SM Use, social media, social media strategy, Twitter, YouTube | Comments Off on A Case Study: Social Media Key To Crime Stoppers Programs’ Success & Community Safety

A Case Study: Social Media Key To Crime Stoppers Programs’ Success & Community Safety

In today’s reality, social media tools and platforms such as Facebook, Twitter, Youtube, Foursquare, Webdoc, QR Codes and Google Plus are important two way communication tools that improves the reach of the Crime Stoppers mission of helping to stop, solve and prevent crimes together. It is important to have access to all the social media platforms that your program is using to reach your communities on your websites in the form of the service provider icons like Twitter, Facebook, Youtube, LinkedIn and Google Plus hyperlinked to your accounts. Many Crime Stoppers programs in Canada and throughout the world have adapted a social media presence that has resulted in some notable success stories. There are still many programs struggling to establish their social media, and a number who simply don’t know how to do it. At the Crime Stoppers International Training Conference in Jamaica in 2011, an online guide for social media set up was provided. This guide is available on the official Canadian Crime Stoppers Association Facebook Page and on the official Crime Stoppers International Facebook page by clicking on the Webdoc app on the top left corner of the pages. Social media terms of use, styles and settings are...

Read more...