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Setting Goals for your Social Media Program

By: Lt. Tony Leonard, Georgia Tech Police Department Summary: Most law enforcement agencies are now using social media, but many haven’t clearly defined their goals for what they want to accomplish with social media. In this article, Lt. Tony Leonard offers some tips, tactics and techniques. Most of us wouldn’t think of taking to the road […]

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Setting Goals for your Social Media Program

By: Lt. Tony Leonard, Georgia Tech Police Department Summary: Most law enforcement agencies are now using social media, but many haven’t clearly defined their goals for what they want to accomplish with social media. In this article, Lt. Tony Leonard offers some tips, tactics and techniques. Most of us wouldn’t think of taking to the road […]

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Facebook, Flickr, law enforcement, police, Russell Webster, SM Tools, SM Use, social media, YouTube | Comments Off on Social media is critical to police IT systems dealing with newsworthy issues

Social media is critical to police IT systems dealing with newsworthy issues

Hold the front page Crime has always been front page news. Always sold newspapers. The advent of TV – remember the real time coverage of OJ Simpson’s arrest – accelerated the speed with which news spread: And social media has ensured that bad news goes global in minutes – as anyone following the Oscar Pistorius case can testify. Let social media bear the weight The always-on, global thirst for bad news can cause problems for police forces who need to appeal for information in high profile cases. A simple post for information on a force website can spread virally within minutes and become global news with the result that the website crashes under the weight of public interest. An example was the murder of Joanna Yeates over the Christmas period in 2010. Even though Avon & Somerset Police rented additional infrastructure, the website crashed at peak times as information was requested about her whereabouts. The force opted to use a set of social media networks to publish important information. YouTube was used as the network to distribute CCTV footage with requests for information. Information about the case was also published on Twitter and Facebook. All these global social media networks...

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