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Consider creating a news blog for your organization. We use Tumblr to create a blog for larger disasters that happen in Virginia. We simply link to the blog from our agency’s website and promote it using social media. It has cut down the number of news releases that we distribute and gives the media easy access to updated information. The blog format gives us flexibility to post short or long pieces of information, photos, video, audio and maps. Information can even be posted using mobile devices. Most blog platforms can be set up to feed information to Twitter and Facebook.
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