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LAwS Academy

The LAwS Academy is a subsidiary of LAwS Communications. The LAwS Academy offers training in social media for law enforcement and is usually hosted by a Police Department in exchange for a generous free tuition package. All courses are also often run privately for a flat fee. Contact us for details.

The LAwS Academy has been training police in the use of social media since 2009.

We currently offer six courses in 3 areas:

LEADERSHIP

    • Leadership in a Cyberworld

      This course is geared toward middle and senior-level law enforcement and is offered in a private setting only.

COMMUNITY POLICING

Upcoming Dates and Locations:


MPI

MASSACHUSETTS

Hosted by the Municipal Police Institue

Social Media for Police

Wednesday through Friday, November 28th – 30th, 2018, 9:00-3:00 EST, $325 per person Three-days. Class size is limited. Register now!

Best practices with the use of social media tools, social media strategy and policy. Content creation and branding.

Hosted by the Muncipal Police Institute.

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Training location
Grafton Police Department
Providence Road
Grafton, MA
Attendees must bring a wi-fi enabled laptop.


WiltonPolice

CONNECTICUT

Hosted by the Wilton, CT Police Department

Creating Content for Social Media

Monday, December 3rd, 2018, 9:00-4:00 EST, $150 per person. One day Class. Class size is limited. Register now!

Interacting with followers is an important part of police use of social media. Our discussion will center on recognizing the opportunities to connect with social media interaction. We will cover the management of comments on Facebook, how to install a Takedown policy. All students are provided with a standard police Takedown policy for Facebook. While the course highlights written content, we will also cover the importance of the inclusion of visual content. Additionally, students will learn how to brand their images and how to create professional graphics with freely-available tools.

Hosted by the Wilton Police Department.
See below for a course description and you may download a flyer here.

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Training location
Wilton Police Department
240 Danbury Road
Wilton, CT
Attendees must bring a wi-fi enabled laptop.


Additional dates and locations are currently in development. To host a LAwS Academy event in exchange for a generous free tuition package, please email Lauri Stevens at lauri[at]@lawscomm[dot]net


 

 

 

Contact us for information about hosting your own Social Media Fundamentals for Police training event. We have held successful events in several locations in North America including Alberta, Minnesota, Connecticut, Washington State, California, Texas, Nebraska, Ontario and Massachusetts.

LAwS Academy Comprehensive Social Media Fundamentals for Law Enforcement course

This is not an investigations course. For information regarding training in social media investigations, please call us at 978-764-9887. This comprehensive two-day LAwS Academy training on social media use in law enforcement includes complete training in the use of Twitter, Facebook and using third party tools to enhance them, on day one. One day two, we cover Pinterest, Instagram, Periscope, Blab, Google HangOuts, LinkedIn, and more third party tools. We discuss the basics of social media monitoring and social media strategy development with the COPPS Social Media Method and policy considerations. This fast-paced course is designed for the serious learner and is intended to take law enforcement attendees with little or no knowledge of social media usage to a point where they’re comfortable and knowledgeable and have a complete working knowledge of how to gain all the benefits from using social media and mitigate the associated risks. Each event can be customized to local needs or requests of the host agency.

Upon completion students will know:

  • The complete ins and outs of Twitter and Facebook.
  • A solid understanding of third party tools to leverage both.
  • Basic coverage of Pinterest, Instagram, Periscope, Blab Google+, LinkedIn and others
  • How to create an agency strategy and why it’s important
  • Social Media Communications Policy
  • Social media monitoring tools for law enforcement and what they’re good for

Who should attend: The Social Media Fundamentals course is designed for law enforcement professionals. Past attendees have included all ranks from local, state and national agencies. The course is appropriate for the persons who are most responsible for an agency’s social media presence including: sworn officers, public information managers, supervisors and executives.

Day One – Fundamentals of Twitter, Facebook

  • Use and best practices for both
  • Facebook settings for officer safety
  • Third-party management tools

Day Two – Other important Social Media platforms and Social Media Strategy

  • Periscope, Blab, Google+ HO, YouTube
  • LinkedIn, Instagram, YouTube
  • Basics of strategy development using the COPPS Social Media Method™
  • More third party apps, time allotted
  • Social Media Monitoring basics

LAwS Academy Intermediate Social Networking for Law Enforcement course

This is not an investigations course. For information regarding training in social media investigations, please call us at 978-764-9887.This course is intended for law enforcement professionals who are serious about creating an engaged organization. Picking up where the fundamentals course leaves off, we dive deeper into strategy creation – how to achieve the truly decentralized agency. We cover social media management and analytics, the creation of a measurement plan and how to tell when you’ve achieved success. We cover third party tools in greater detail (and number). These third party tools include several free platforms which separately and uniquely enhance usability, but we also review several social media monitoring platform in depth, with hands-on access during class. We produce and broadcast an in-class G+ HangOut OnAir.

Upon completion students will know:

  • Strategy techniques to go beyond the social media check-box
  • Managing the connected agency so the chief sleeps at night
  • How to decipher analytics and measure achievement
  • How to create strategic campaigns beginning with message maps
  • Writing for Social Media
  • Hands-on use and break-down of social media monitoring platforms
  • Step by step production of a Google + Hangout On Air

Social Media Investigations Fundamentals for Law Enforcement course

This two-day social media investigations course focuses on open source search techniques, resources and legal issues. The primary instructor is a detective at a major metropolitan police department who is highly experienced in social media investigations. The course covers Internet basics such as Internet history, IP addresses, Surface, Deep and Dark web, Browsers and search engines. With an emphasis on free search tools, we cover how to find OSINT, basic searches of social media, advanced searches on Facebook and Twitter and other applications and exploiting public information to find your target. The Detective also covers how to document your results, and best practices for legal compliance.

Upon completion students will know:

  • The history of the Internet and what the Web, the Deeb Web and the Dark Web are
  • IP addresses and html basics
  • Basic search and advanced search and creative search techniques with free tools
  • Searching of OSINT and Social Media Networks, exploiting public information
  • Documenting your search
  • Legal best practices
  • Hundreds of free resources for search, guides, checklists

The Real Time Social Media Analysis

This one-day course is a hands-on classroom experience for law enforcement officials and private security professionals who have stewardship over special events. The class is broken into five modules, including preparation, methodology, and recommendations for after action reporting. The course will be live on the Internet and will pull data from various free and paid tools. Participants in the course will have the opportunity to see each tool “in action.”

Upon completion students will know:

  • What is it and why do we need it?
  • PINs- What information does command need?
  • PIRs- Incoming information and emergent requirements
  • Essential elements of the team, structure and responsibilities
  • After action: reporting, evidence, intelligence