LAwS Academy
Upcoming Training:
LAwS Academy Comprehensive Social Media Fundamentals Course
3 days (2 day version in Massachusetts)
This comprehensive three-day LAwS Academy training on social media use in law enforcement includes complete training in the use of Twitter and Facebook on day one. On day two we cover LinkedIn, Blogs, Pinterest, mobile apps, Social Media Strategy with the C.O.P.P.S. Social Media Method and policy considerations. This fast-paced course is designed for the serious learner and is intended to take law enforcement attendees with little or no knowledge of social media usage to a point where they’re comfortable and knowledgeable and have a complete working knowledge of how to gain all the benefits from using social media and mitigate the associated risks.
Day One – Fundamentals of Twitter, Facebook, Pinterest and LinkedIn
- Best practices, settings for officer safety
- Third-party management tools
Day Two – Other important Social Media platforms and Social Media Strategy
- LinkedIn, Google+, Blogs, Flickr, YouTube & mobile applications
- Strategy development using the C.O.P.P.S. Social Media Method™
Day Three – Policy(s) development, analytics and Officer Safety
- Policies = Communications, Cyber Vetting & Investigations
- Fake Cop Profiles, Geo-location & Facial recognition
Upcoming Dates and Locations:
Municipal Police Institute – LAwS Academy in Grafton, Massachusetts.
Tue & Wed, June 19th & 20th
Click here to download the flier
Clovis, California, at the Clovis Police Department, hosted by Clovis PD
Click here to download the flier
Hotel: Hotel info forthcoming.
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Training Menu
Training through the LAwS Academy is tailored to meet the needs of each agency / organization. Training is hands-on and delivered in 1/2 day (3.5 hours), full-day (6.5 hours) or multiple-day sessions and is broken down into 1 1/2 hour modules.
Lauri Stevens’ education and training experience includes 13 years in higher education, as well as corporate training delivered internationally in high-tech market research prior to that. She is an experienced educator who has written many college courses as well as entire degree programs. She has trained and mentored dozens of creative and technical higher ed faculty.
Social Media Strategy
Using the C.O.P.P.S. Social Media Method, we cover how to analyze an audience, apply objectives/goals to the audience segment(s) and match the technology to achieve the goals.
Audience: Law enforcement managers/PIOs Length: 3 hours
Social Media Policy
Law enforcement agencies need three policies to cover social media: 1) communications, 2) investigations and 3) cyber-vetting. We emphasize communications (code of conduct) policy development as well as major issues in investigations and cyber-vetting policies.
Audience: Law enforcement managers Length: 3 hours
SM Fundamentals
Setting up Twitter and Facebook profiles to include customization of design as well as an examination of Facebook settings. Students will learn the basic terminology of both platforms. The use of hashtags in general as well as for managing events. This workshop is intended to be 100% hands-on.
Audience: All levels of law enforcement Length: 3 hours
Officer Safety
Facebook settings in detail, we cover what law officers need to do to guard his/her safety online as well as the safety of his family members and coworkers. Geo-tagging vulnerabilities, mobile video precautions, and the real game-changer: facial recognition technology.
Audience: All levels of law enforcement Length: 1.5 or 3 hours
Social Media Overview
The history of the Internet and how it led to the Open Source movement – the foundation of “social media”, and case studies in law enforcement use of social media for community policing, recruiting, and investigations, this session also briefly cover issues in policy and strategy development, as well as implications on a law officer’s safety in the online world. What are the issues for managers – the benefits as well as the pitfalls of which to be aware.
Audience: Senior Managers/Chiefs Length: 3 hours
Reputation Management
It starts with listening. What do people say about your agency and how to get in the conversation. Never before has law enforcement had such an opportunity to manage its own brand like it does now. This session covers how to do hear and influence the citizens you serve.
Other Courses
- Citizen Engagement
- Social Media Time Management
- Crisis Management
- Beyond the Basics with Social Media
- Controlling the Virtual Scene
- Leadership in a Cyberworld
- Dissolving the Media Filter
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