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Setting Goals for your Social Media Program

By: Lt. Tony Leonard, Georgia Tech Police Department Summary: Most law enforcement agencies are now using social media, but many haven’t clearly defined their goals for what they want to accomplish with social media. In this article, Lt. Tony Leonard offers some tips, tactics and techniques. Most of us wouldn’t think of taking to the road […]

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Setting Goals for your Social Media Program

By: Lt. Tony Leonard, Georgia Tech Police Department Summary: Most law enforcement agencies are now using social media, but many haven’t clearly defined their goals for what they want to accomplish with social media. In this article, Lt. Tony Leonard offers some tips, tactics and techniques. Most of us wouldn’t think of taking to the road […]

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Twitter | Comments Off on #TwitterCop and the Riley County Police Department

#TwitterCop and the Riley County Police Department

I read comic books. I love superheroes and anything geeky. I love movie references, pop culture, and things with character. I don’t own a pair of plain dress socks nor do I think that bow ties are a thing of the past. I spend a lot of my time on Twitter, Facebook, and Reddit.com and […]

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Case Studies, Twitter | Comments Off on #TalkingTuesday Shows the Value in Engaging with Your Social Media Community

#TalkingTuesday Shows the Value in Engaging with Your Social Media Community

One of the most difficult things for a law enforcement agency to determine in regards to using social media is identifying content to post and share with their followers. There is an easy solution for that – just ask. #TalkingTuesday is a theme our agency has used on Twitter to find out what our agency’s […]

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PGPD Game Time

It had the ingredients for a traffic disaster: a Monday evening rush hour on the notoriously clogged Capital Beltway combined with a 7:05 pm kick-off for the Washington Redskins’ 2013 season home opener in Landover, Maryland. But the Prince George’s County Police Department, whose headquarters borders FedEx Field, home of the Redskins’ stadium, decided to tackle the traffic challenge head-on. The department’s Media Relations Division developed a plan to inform the community about one of the most talked about topics in the Washington, DC area on any day of the year: traffic. The PGPD created “Game Time,” an information-sharing social media event. The department began tweeting on the Friday before the Monday Night Football game against the Redskins’ nearby NFC East rival the Philadelphia Eagles. Using the hashtag #GameTime, one member of the Media Relations Division coordinated with the police department’s Special Operations Division, which oversees all events at FedEx Field, to determine which information and images to tweet and when. NFL games are major events for the PGPD with some 200 officers handling security and traffic. There is a large control room within FedEx Field where the Special Ops commanders keep a watchful eye on activities both in and...

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Who’s SMILE’n in Omaha

With two weeks until the next SMILE Conference® in Omaha, this is a list of the police agencies and companies sending at least one person to the conference. The SMILE Conference is hosted by Chief Todd Schmaderer and the men and women of the Omaha Police Department. Our keynotes include Deputy Chief Peter Sloly of Toronto Police and Commissioner Peter Muyshondt of the Belgian Police. Our second day will focus on event management from floods to viral videos to line of duty deaths and our third day features presentations from all three of our finalists in the Social Media Investigator category of the ConnectedCOPS Awards. We will also explore social media monitoring, engagement, strategy and reputation management. There’s still time to register. Get a discount code from any of our exhibitors or LawOfficer.com. Airbnb, Inc., CA Arcadia Police Department, CA Arlington PD, TX Atlanta Police Department, GA Aurora Police Department, NE BAIR Analytics Inc. Barrie Police Service, ON Belgian Local Police, Belgium Bellevue Police Department, NE Bismarck Police Department, ND Bismarck, ND, City of Borders Limited, Nigeria Boston College Police Department, MA BrightPlanet, SD Calgary Police Service, AB Cape Coral Police Department, FL CES PRISM Cobourg Police Service, ON Crime...

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Facebook, law enforcement, police, Russell Webster, selfies, SM Use, social media, Twitter, York Regional Police | Comments Off on When Selfie Stands for Self-Incrimination

When Selfie Stands for Self-Incrimination

Celebs do them, teenage girls do them, even educated fleas do them. Selfies – digital self-portraits which are then posted online – are all over the internet. The advent of Vine has provided yet another outlet for the self-obsessed to add to the usual suspects of Twitter, Facebook, Instagram & YouTube. This post gives a couple of examples of how self-obsession by criminals can cause more than social embarrassment. Online drug dealing is not as simple as it seems Our first story concerns a young Canadian mechanic who has obviously read about the Silk Road and how easy it is to buy drugs online. However, rather than worrying about bitcoins and Tor encryption, he went straight to Twitter requesting drug dealers to make a delivery to the garage where he was working – only to find that the local police were smart enough to be scanning local social media:     The police then went one stop further and re-tweeted the original to the garage owner:   @JTreliving FYI – MT @Sunith_DB8R Any dealers in Vaughan wanna make a 20sac chop? Come to Keele/Langstaff Mr. Lube, need a spliff. — York Regional Police (@YRP) August 13, 2013   Twitter of...

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ConncectedCOPS Awards 2013: Finalists for Social Media Campaign

ConnectedCOPS Social Media Campaign This award will go to the law enforcement agency which has met its stated goals with a documented social media campaign. The campaign is designed to address a significant problem or educational issue within the agency’s jurisdiction. Nominations should include a description of how success was measured. The finalists in the Social Media in Campaign Management category have proactively and strategically designed a campaign with social media having a significant part. They have carried out the plan and achieved the goals set forth. There are three finalists in this category: North Yorkshire Police, United Kingdom The North Yorkshire Police (NYP) were nominated for their success with two separate social media campaigns. With its #TeamNYP campaign, the NYP grew its engagement with citizens significantly. The plan was strategically combined with traditional communication methods to draw more views to the force’s website and other content. A key piece of the project was the redesign of the home page of the force website featuring live social media content. With a separate campaign focused on mobile technology and a goal of reducing burglaries, the NYP created an iBook campaign for iPad users. The iBook is called “Securing your home” and...

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Boston Police, Calgary Police, ConnectedCOPS Awards, Facebook, law enforcement, police, SM Use, SMILE, social media, social media strategy, Twitter | Comments Off on ConnectedCOPS Awards 2013: Finalists for Social Media Event Management

ConnectedCOPS Awards 2013: Finalists for Social Media Event Management

ConnectedCOPS Social Media Event Management This award is given to the law enforcement agency anywhere in the world who has used social media to manage and/or influence a public safety/emergency event, whether unforeseen or known. This agency has strategically and successfully implemented social media engagement techniques to positively and effectively communicate public safety information in an urgent or emergency situation. The finalists in the Social Media in Event Management category have done extraordinary work managing emergency events. The judges were very impressed with the quality of nominations in this category. There are two finalists in this category: Calgary Police, Canada When the greatest disaster in the city’s history hit Calgary, the media went quiet and so did City websites and social media accounts. That’s when the Calgary Police Service stepped up. In an attempt to communicate during the crisis, CPS put out numerous updates on Twitter and Facebook, as well as responding to many of the over 22,000 mentions between June 20–24. When a City of Calgary website housing evacuation maps went dark, CPS took those same maps and posted them on their Flickr account, answering the questions of many confused Calgarians. On the Service’s official YouTube account, an hour-long...

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law enforcement, police, Russell Webster, SM Use, social media, Storify, Twitter | Comments Off on How do we overcome Twitter abuse?

How do we overcome Twitter abuse?

These sorts of vile attacks are horribly commonplace The story of how hundreds of men mounted a sustained online attack on Caroline Criado-Perez, threatening her with rape and violent assault in reaction to her successful campaign to get the face of Jane Austen on British £10 bank notes has caused public outrage. Perhaps the most shocking aspect of the story is how commonplace this sort of vile attack is. Most women Tweeters with any sort of public profile have experienced unprovoked online assaults. The vast majority of us want to see a fast, reliable way of the perpetrators of this sort of abuse facing the consequences of their actions. But none of us has yet come up with an effective response. There are too many of these cases to expect the police to prioritise online investigations. In the same way, Twitter would have to change fundamentally (not allow anonymity or charge hefty membership rates) if it took over the role of policing itself. Similarly, although Tweeters will usually support others under-fire, the fact that this sort of perpetrator can swiftly set up numerous anonymous accounts makes that form of action ineffective. Tweeters who are targeted can of course block offenders,...

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