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North Yorkshire Police  // Browsing posts in North Yorkshire Police

ConncectedCOPS Awards 2013: Finalists for Social Media Campaign

ConnectedCOPS Social Media Campaign This award will go to the law enforcement agency which has met its stated goals with a documented social media campaign. The campaign is designed to address a significant problem or educational issue within the agency’s jurisdiction. Nominations should include a description of how success was measured. The finalists in the Social Media in Campaign Management category have proactively and strategically designed a campaign with social media having a significant part. They have carried out the plan and achieved the goals set forth. There are three finalists in this category: North Yorkshire Police, United Kingdom The North Yorkshire Police (NYP) were nominated for their success with two separate social media campaigns. With its #TeamNYP campaign, the NYP grew its engagement with citizens significantly. The plan was strategically combined with traditional communication methods to draw more views to the force’s website and other content. A key piece of the project was the redesign of the home page of the force website featuring live social media content. With a separate campaign focused on mobile technology and a goal of reducing burglaries, the NYP created an iBook campaign for iPad users. The iBook is called “Securing your home” and...

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