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Setting Goals for your Social Media Program

By: Lt. Tony Leonard, Georgia Tech Police Department Summary: Most law enforcement agencies are now using social media, but many haven’t clearly defined their goals for what they want to accomplish with social media. In this article, Lt. Tony Leonard offers some tips, tactics and techniques. Most of us wouldn’t think of taking to the road […]

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Setting Goals for your Social Media Program

By: Lt. Tony Leonard, Georgia Tech Police Department Summary: Most law enforcement agencies are now using social media, but many haven’t clearly defined their goals for what they want to accomplish with social media. In this article, Lt. Tony Leonard offers some tips, tactics and techniques. Most of us wouldn’t think of taking to the road […]

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Google+, Kerry Blakeman, SM Tools, SM Use, West Midlands Police, YouTube | Comments Off on Dynamic police units star in #WMPLive – a UK policing first

Dynamic police units star in #WMPLive – a UK policing first

Don’t miss this live event 7:30pm-8:30pm BST, 2:30-3:30 EST, 11:30-12:30 PST. FIVE of West Midlands Police’s most dynamic departments will come together during a live online ‘hangout’ in a UK policing first that promises to give viewers a real-time insight into the work of critical force units. ‘WMP Live’ sees officers from traffic, motorway policing, dogs, firearms and air operations hook-up simultaneously through a live internet streaming event on Tuesday (June 25) from 7:30pm-8:30pm BST, 2:30-3:30 EST, 11:30-12:30 PST. Using smart-phones or tablets they’ll be filmed on duty and use the opportunity to discuss their roles, equipment at their disposal and field questions from people who join the hangout on the force’s YouTube channel (www.youtube.com/westmidlandspolice). Twitter users can post their questions in advance, and during the event, using the hashtag #WMPLive. West Midlands Police Operations Chief Inspector Kerry Blakeman, said: “We’re always keen to explore latest technology that affords new ways of reaching out to people across the West Midlands. This promises to be an exciting insight into the work of units that largely go unseen by the public. “Officers will be filmed whilst on duty so there’s always the potential for viewers to see units being dispatched live to...

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@caringcop, @SgtJackWest, Facebook, Google+, law enforcement, SM Use, social media strategy, Toronto Police, Twitter, YouTube | Comments Off on Decentralized Social Communications: Scary Stuff!

Decentralized Social Communications: Scary Stuff!

Do you keep your social media presence “close to the vest” (e.g. only allowing Public Information Officers the ability to post content) or does your strategy include the ability for all agency officials to reach the community? The latter type of presence involves letting go of control to some extent and this, of course, requires a huge leap of faith from leadership, especially in top-down oriented public safety organizations. However, this type of strategy is currently being done quite successfully. DECENTRALIZED COMMUNICATIONS: IS THIS THE EVOLUTION OF YOUR SOCIAL PRESENCE? In the book “Social Media in the Public Sector Field Guide” Ines Mergel and Bill Greeves suggest that a decentralized approach to social media content production is evidence of an evolved use of social media in organizations. They state that agencies that have been using social media for a while often “make social media the responsibility of everyone” and offer the benefits of this decision: A recent decision at the Department of Defense was to abandon the role of the social media director and instead transfer that position’s responsibilities onto many shoulders in the organization. It is very difficult for a single department or division to speak with the knowledge...

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EmergComms, Google+, law enforcement, Mike Downes, police, SM Tools, SM Use, social media, West Midlands Police | Comments Off on A first in the UK for West Midlands Police

A first in the UK for West Midlands Police

West Midlands Police made Press Conference history in the United Kingdom today LIVE at YouTube. For the UK, it’s the first time a police force has streamed a live press conference seeking a suspect or witness in an ongoing investigation. In a Google world where fast is better than slow (on the web or in catching a murder), anyone can become their own media company. According to YouTube and Magid and Associates, 25-45% of all videos viewed at YouTube are on mobile. So, creating a press conference that streams straight to someone’s pocket is sensible. However, 67% of those mobiles views are at home (in the lounge or the bedroom) as a second screen. That means, a person is sitting in the same room as a switched on TV, but uses the mobile too. What is happening at YouTube on their lap will not reach TV until a few hours or even half a day later. This screen capture shows how Google favours a LIVE Video and rewards that in Search. We also have a few new features with Google+ Hangouts like a LIVE Rewind button that gives the audience complete control. So, if you arrive at the LIVE feeds...

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blog, Facebook, Google+, LinkedIn, Pinterest, SM Tools, SM Use | Comments Off on Minneapolis Police and Target offer free social media training for police

Minneapolis Police and Target offer free social media training for police

SOCIAL MEDIA TRAINING for law enforcement Presented by Target and the Minneapolis Police Department Hosted by the Minnesota Bureau of Criminal Apprehension No Cost to Attend. Space is Limited. POST Board credit has been applied for. Target and the Minneapolis Police Department have teamed up to offer training for metro area law enforcement on the use of social media in policing. Today’s law enforcement agencies are inundated with need-to-know issues every day and never before have something so profoundly affected modern policing as has social media. In this session, the widely recognized authority on social media in law enforcement teams up with the Deputy Chief and visionary at the police agency that has led the way. Toronto Police Deputy Chief Peter Sloly and Lauri Stevens of LAwS Communications will discuss the key leadership issues and strategies to succeed with implementing and managing interactive social technology at your agency. The Toronto Police Service is highly regarded as one of the most forward-thinking law enforcement agency users of interactive digital tools in the world, especially for community engagement, but also crime prevention and investigation. Come learn about the strategies they are employing. Dates: January 21 and 22, 2013 Time: 9:00 am to...

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Google+, Lauri Stevens, law enforcement, SM Use, social media, social media strategy | Comments Off on Google and LAwSComm offer free workshop for Massachusetts Law Enforcement

Google and LAwSComm offer free workshop for Massachusetts Law Enforcement

What a Plus! Google+ Workshop for Massachusetts Law Enforcement Wednesday, October 10th 6:30pm – 8:00pm Google Cambridge, 3 Cambridge Center 4th Floor (Kendall Square) LAwS Communications and Google have teamed up to provide a free workshop for MA l...

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Google+, Hangouts On Air, Lauri Stevens, law enforcement, QuickTips, SM Tools, SM Use, social media | Comments Off on Social Media Quick Tip: Google Hangouts on Air Provides Great Advantages to LE

Social Media Quick Tip: Google Hangouts on Air Provides Great Advantages to LE

Whether or not to recommend law enforcement agencies embrace Google+ is something I’ve struggled with for some time. I’m a huge proponent of “fish where the fish are” when devising a social media strategy. On one hand, the number of Google+ users (175 million) is still far fewer than Facebook’s (850 million), but numbers alone never tell the whole story. Google has been creating a lot of buzz lately with its efforts to consolidate its various offerings into a more user-friendly all-on-one network. But perhaps the best reason to now recommend law enforcement take a look at Google+ is Google Hangouts on Air (HOA). A hangout is G+’s video conferencing feature which allows up to 10 users to chat with video. But Hangouts on Air, which was released to the masses this week, allows the host to broadcast the hangout, live, on YouTube. Add to the equation that YouTube has 800M user accounts and 4 billion page views per day, this HOA thing is worth paying (a lot of) attention to. Streaming video used to be cumbersome and require the use of a Livestream or Ustream account. With HOA, you need only a Google+ account enabled with HOA and a...

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Google+, Lauri Stevens, law enforcement, police, QuickTips, SM Use, social media | Comments Off on Social Media Quick Tip: Google+, Plus What?

Social Media Quick Tip: Google+, Plus What?

In June, Google launched its own social network called Google+. The current estimated of number of users of G+ are as high at 40 million compared to nearly 800 million for Facebook. Although neither company claims to be competing against the other, it’s clear to many social media observers that stakes are high as the one that comes out on top stands to wield considerable control over the future of the Web. Google just launched Google+ for companies and organizations this week. At what point should law enforcement agencies incorporate Google+ into their social media programs? I was pretty excited to set up my own company page, but was somewhat disappointed once I had it created. Company pages seem to be much the same as individual pages. I was expecting many more marketing features. I’ve long maintained that creating any social media profile should be preceded by proactive strategy development that’s in alignment with agency communication goals. The great majority of law enforcement agencies have Facebook, Twitter, even YouTube accounts without having first given any thought to what they’re going to do with them. Now that Google+ is available to your agency, first ask yourself if it makes sense for...

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